Roblox: secrets of a phenomenon that exceeded 150 million monthly players - Argentina News

By News by the World - July 29, 2020 0

Roblox , an online video game platform that emerged in 2003, lives glory days. According to the company responsible for the service, they have just exceeded 150 million active users per month , a growth rate that is largely related to the pandemic. That is one of the secrets of his success, but not the only one.

Like various digitally based services, Roblox rebounded notably in times of social distancing . For sample reaches a button: in February they had reported 115 million monthly players. Now, with 150 million, he surpasses in the race (in that variable) a true titan of the video game industry, Minecraft , which in May registered 126 million active users.

Roblox is one of the online platforms that has grown strongly in times of social isolation (Photo: Roblox).

Of course: keep in mind that Roblox is not a game, but a platform with many available titles (with somewhat rudimentary designs, it goes without saying) that privilege the social experience. In this sense, they recently launched "Party Place", a space for virtual meetings in times of quarantine, for example to celebrate birthdays or encounters with loved ones, in an environment where closeness does not imply health risks.

Available on computers, Xbox One and mobile devices with iOS or Android; The gamer platform allows you to play for free although it has its own digital currency (the Robux) and, consequently, includes microtransactions. In that order, the growth in the number of users brought with it an increase in revenue from the service , which is close to 250 million dollars so far this year.

 

Most of the users of this gamer platform are children (Photo: Roblox).

The comparisons can be hateful, though sometimes enlightening: In all of 2019, Roblox had generated $ 110 million in revenue.

 

With this impulse, the company behind Roblox announced that they will add personnel, new creative proposals and that they will expand to more countries in the world thanks to a translation system that will begin to be tested with seven languages. Meanwhile, the game developer community for that environment is also on the rise: according to TechCrunch , they already have close to 350 million creators who monetize with their deliveries.